Prepare to optimize your assets. It’s time to go hybrid.
Short runs are defined by Mark Andy as a label, carton or flexible packaging job under 10,000 feet.
Brand strategy is driving SKU proliferation due to differentiation, market testing, versioning, VDP, personalization, and the list goes on. As brands are driving the shift for shorter run sizes and faster lead times, it’s clear that digital printing plays a key role in today’s label and package printing environment.
Every digital journey has a different beginning; a different reason or “pain” that prompts the search for a new hybrid pressroom addition.