Craft movements are sweeping global markets with many consumer product segments following suit of craft brewers. From artisanal salsas to regional beauty products, specialty goods are staples in everyday life.
Brand strategy is driving SKU proliferation due to differentiation, market testing, versioning, VDP, personalization, and the list goes on. As brands are driving the shift for shorter run sizes and faster lead times, it’s clear that digital printing plays a key role in today’s label and package printing environment.
Every digital journey has a different beginning; a different reason or “pain” that prompts the search for a new hybrid pressroom addition.