2017 was a great year for Mark Andy and the label and packaging industry as a whole. With record setting attendance and sales at Labelexpo Europe, the launch of a new retrofit solution, Digital Plus Screen, and Digital Series’ FTA Technical Innovation Award win we couldn’t have asked for a more exciting year.
Brand strategy is driving SKU proliferation due to differentiation, market testing, versioning, VDP, personalization, and the list goes on. As brands are driving the shift for shorter run sizes and faster lead times, it’s clear that digital printing plays a key role in today’s label and package printing environment.
Every digital journey has a different beginning; a different reason or “pain” that prompts the search for a new hybrid pressroom addition.