Digital print is no longer an “if” for label and print providers, rather a “when” and “how.” Due to consumer trends changing market demands for labels and packaging – no longer does one size fit all.
Three label converters joined Label & Narrow Web for a webinar to discuss their journey into digital hybrid printing. Adcraft Labels, Blair Labeling, and Diversified Labeling Solutions (DLS) took time to talk through their digital journey, and explain why they chose a particular digital hybrid solution.
Brand strategy is driving SKU proliferation due to differentiation, market testing, versioning, VDP, personalization, and the list goes on. As brands are driving the shift for shorter run sizes and faster lead times, it’s clear that digital printing plays a key role in today’s label and package printing environment.
Mark Andy, a leader in narrow-web printing and converting solutions, will host an Open House at its European headquarters in Warsaw, Poland, 5-7 April, 2017.