Long established and family owned trade printer, Craig & Parsons, has installed a Mark Andy Digital One press at its plant in Folkestone, Kent, to handle short run work for its extensive portfolio of well-known high street names.
Market shifts towards seasonal goods, versioning, VDP, personalization, and more have brand owners demanding short run work and faster lead times. This leaves many converters having to outsource short run work, producing them inefficiently on full production flexo presses, or losing business in general. All sounding too familiar?
Imagine buying a brand-new car and never taking the time to get its oil changed, ultimately leading to the entire engine shutting down and having to be replaced. Something as simple and easy as getting a car inspected by a mechanic every few months keeps it running for hundreds of thousands of miles.
One of the UK’s leading converter of pharmaceutical, healthcare, and medical labels has chosen a Mark Andy Digital One press as part of a major investment program in technology and a new extension at its headquarters in Irvine, Scotland.
ITW Labels, a labeling and branding solutions expert based out of St. Charles, Missouri, USA, with four production facilities across North America, has invested in a Mark Andy Digital Series hybrid press to support its labels and packaging production.
Three label converters joined Label & Narrow Web for a webinar to discuss their journey into digital hybrid printing. Adcraft Labels, Blair Labeling, and Diversified Labeling Solutions (DLS) took time to talk through their digital journey, and explain why they chose a particular digital hybrid solution.
Brand strategy is driving SKU proliferation due to differentiation, market testing, versioning, VDP, personalization, and the list goes on. As brands are driving the shift for shorter run sizes and faster lead times, it’s clear that digital printing plays a key role in today’s label and package printing environment.
Mark Andy, a leader in narrow-web printing and converting solutions, will host an Open House at its European headquarters in Warsaw, Poland, 5-7 April, 2017.
Every digital journey has a different beginning; a different reason or “pain” that prompts the search for a new hybrid pressroom addition.