Expanded gamut is a hot topic in the printing industry. Whether its flexo, digital, or hybrid technology, a lot of people have a strong interest in the matter. This is the primary reason why so many label press manufacturers, including Mark Andy, have developed technology to support it.
It’s not everyday that tech trends stay in the limelight. More often than not, trends fall flat and consumers forget about them when the next big thing comes along. A technology trend that seems to be living up to initial excitement, however, is Augmented Reality.
We all know attention grabbing packaging helps sell a product. In fact, most people have at one time or another purchased a product based on packaging alone. I know I’m guilty, on more than one occasion.