2017 was a great year for Mark Andy and the label and packaging industry as a whole. With record setting attendance and sales at Labelexpo Europe, the launch of a new retrofit solution, Digital Plus Screen, and Digital Series’ FTA Technical Innovation Award win we couldn’t have asked for a more exciting year.
We made it a goal in the previous year to share insights that the industry would find valuable and interesting. While we are continuing this goal in 2018 we wanted to share our top 5 most viewed resources of 2017 in case you missed them. Enjoy!
5. Blair Labeling Realizes Success in Digital Label Printing
Entry-level digital hybrid grew in popularity during 2017. This customer success story highlights one Colorado converter’s journey into digital printing with Digital One. With the addition of the digital label press, the company reports overtime is non-existent, sales are up, and plate spend is down 18%. Read the full story here.
4. 3 Reasons Why Digital Hybrid is Transforming Label Printing [INFOGRAPHIC]
Hybrid was a large talking point within the industry in 2017. In this infographic, we breakdown the real meaning of hybrid and highlight 3 reasons why it is transforming the modern face of the label market. You can access the full blog post here.
3. Mark Andy to Launch Digital Screen Printing Alternative at Labelexpo
Labelexpo Europe marked the global release of Digital Plus Screen, an inline digital print module that seamlessly integrates single color UV inkjet printing into high-output flexographic equipment. The retrofit solution, a part of the Digital Plus Program, allows converters to say goodbye to the days of purchasing expensive rotary screens. With print quality rivaling traditional screen, Digital Plus Screen allows converters to stay competitive while keeping capital costs low. Learn more about the new technology here.
2. Why Digital Hybrid for Prime Label Printing? [INFOGRAPHIC]
It comes as no surprise this blog feature ranked in the top 5. The infographic addresses the many challenges that ultimately push converters to add a new production solution. For one well-known company, that “pain” was the need for a single press to run complex VDP and version graphics at true production speeds. Explore the full story here.
1. Why Brand Owners are Demanding Shorter Run Lengths
It’s only fitting that a piece on short run is our most read feature of the year. The industry continues to shift towards reduced run lengths with no expectation of slowing down in the new year. In this must-read, we go in-depth on the many reasons why brand owners are requesting lower volume orders. Read the full article here.
As 2018 is now in full swing, we are working hard to create more resources that the industry will find just as valuable and interesting as the above. We’ve got some very exciting things in the works- think product development, global events and more great content to come. Don’t miss out in 2018, subscribe today!
About the Author
Missy Null is a Marketing Specialist at Mark Andy’s global headquarters in Saint Louis, MO. She studied marketing and business administration at the University of Missouri with interests in brand development, digital marketing, and packaging design. In her free time, Missy enjoys seeing live music, listening to podcasts, and traveling.