Recent trends including shorter run lengths, increased customization, and versioned graphics have all led to the demand for digital narrow-web label production. While conventional digital label printing methods are a solution for short run work and VDP (variable data printing), it lacks in the ability to produce a highly decorative, inline converting and finished product.
Conventional flexo label production can produce a highly decorative product, but usually isn’t the most profitable micro to short run label work. But good news - this is where hybrid presses come into the equation.
With the many different types of hybrid presses on the market one continues to be the clear champion. True Hybrid provides single-source production platforms with web handling, digital print, converting and finishing in one pass.
In the infographic below you will see why there is so much buzz in the industry around True Hybrid technologies.
Shifts towards short run and highly decorative labels and packaging show no signs of slowing down. Brand owners rely on labels and packaging to differentiate their product against the competition and True Hybrid technology can deliver, meeting the needs of today and demands of tomorrow.
About the Author
Missy Null is a Marketing Specialist at Mark Andy’s global headquarters in Saint Louis, MO. She studied marketing and business administration at the University of Missouri with interests in brand development, digital marketing, and packaging design. In her free time, Missy enjoys seeing live music, listening to podcasts, and traveling.