After months of hard work, the new Mark Andy corporate website is live.
The project has been a labor of love from marketing, product subject matter experts, and our web development agency partner, Timmermann Group. The end result is a digital platform that is engaging, full of value-add content, and reflective of who Mark Andy is today- a pioneer of the graphic arts and printing industry.
The new site has been in the marketing pipeline for over 6 months and completely revamps customer experience online. Mark Andy’s mission is to serve converters and fuel their pressroom profitability, and we believe this new site is a contemporary, online reflection of that core belief.
Features added to enhance customer experience on the new responsive platform include an upgraded dealer locator tool, visual-packed product pages, and a resource library. Additionally, the new web designs bring culture to the forefront, humanizing an industry that is often equipment-centric and bringing the minds behind Mark Andy solutions front and center.
The website also brings to light the many brands under the Mark Andy Inc. umbrella, such as Mark Andy Print Products, Presstek, Rotoflex, and Kluge.
Megean Speak, Marketing Manager, Mark Andy shared “Content is key. Our team has been working to develop educational resources for the label and packaging market. The addition of this type of information on our site supports our strategies and is already getting positive feedback from customers.” The Resource Library consists of industry-related guides, infographics, eBooks, case studies, animations and more to help converters make informed decisions that further their business and enhance overall production practices.
Design and content of the website focus on customer experience and consultancy- just like all other aspects of Mark Andy and we hope you enjoy it as much as we do.
You can access the website here.
About the Author
Chandler Davis is a Senior Marketing Specialist at Mark Andy. She is a University of Missouri graduate with a passion for social media, packaging design, and all things printing. You can also find Chandler on LinkedIn.
What is your favorite element of the new website? Let us know in the comments below.