Advanced Vision Technology (AVT) has been selected by industry leading press manufacturer Mark Andy to provide print quality and control for its high-end hybrid inkjet label press.
Three label converters joined Label & Narrow Web for a webinar to discuss their journey into digital hybrid printing. Adcraft Labels, Blair Labeling, and Diversified Labeling Solutions (DLS) took time to talk through their digital journey, and explain why they chose a particular digital hybrid solution.
Brand strategy is driving SKU proliferation due to differentiation, market testing, versioning, VDP, personalization, and the list goes on. As brands are driving the shift for shorter run sizes and faster lead times, it’s clear that digital printing plays a key role in today’s label and package printing environment.
Every digital journey has a different beginning; a different reason or “pain” that prompts the search for a new hybrid pressroom addition.