Brand strategy is driving SKU proliferation due to differentiation, market testing, versioning, VDP, personalization, and the list goes on. As brands are driving the shift for shorter run sizes and faster lead times, it’s clear that digital printing plays a key role in today’s label and package printing environment.
In 2016, 50% of press sales were expected to be digital, and that number is projected to increase to 75% in 2020. The risk of entering into digital printing is gone, it’s no longer early adoption – don’t get left behind.
But choosing the right solution for your business is no simple task. Run sizes, applications, job management, pressroom capacity and more all contribute to whether you retrofit existing flexo equipment or invest in a new, complete digital workflow.
The experts at Mark Andy realize it’s not a one-size-fits-all solution and offer a robust portfolio of digital hybrid solutions designed to fit any sized converter for any sized job. These solutions are the most flexible options to grow your printing business offering you continuous innovation to meet the ever-changing customer demands.
Still asking yourself, what exactly is digital hybrid? Here are the top 3 reasons hybrid printing gives you a competitive advantage:
About the Author
Megean Speak, Marketing Manager at Mark Andy, is a solutions-oriented marketer, strategic planner, and data enthusiast. With a personal interest in creative design, she has a new found love for label and packaging design.